Improving financial wellness and engagement for VOXI customers

Background

VOXI is a mobile network operator powered and run by Vodafone, offering its customers great value and recognising loyalty. VOXI Drop is an exclusive customer loyalty and benefits programme, with monthly rewards spanning beauty, tech, food or fashion products and more. 

In 2022, we began working with VOXI to streamline the application process for their VOXI for Now social tariff, which offers anyone in receipt of government benefits unlimited calls, texts and data at a discounted rate as part of Vodafone’s support for people in financial difficulty.

The idea

With over half of Gen Z expressing concern about their financial situation, VOXI was looking for a way to reiterate their commitment to their customers’ wider wellbeing, provide a way to help them understand and manage their money, and for VOXI to understand more about the people that buy from them.

The solution

We built on our existing partnership to offer VOXI customers 12 months of free access to our award-winning consumer app through the VOXI Drop initiative.

The app allows VOXI customers to connect their different financial accounts (current, savings, mortgages, pensions, credit cards, investments, properties and more) to view their entire financial world in one place.

From there, they can utilise an ever-growing suite of tools to help them understand their money and reach their financial goals, including; Spending Budgets, Spending Analysis, Savings Goals, Rent Recognition, as well as an array of educational content.

The results

The response from VOXI customers and the market was fantastic, with recognition for VOXI’s dedication to helping their customers through the cost of living crisis.

Over 25% of licences were redeemed in the first week alone, and customers made quick use of the insights to help manage spending and set up savings goals, resulting in an average eightfold  increase in savings pots within 6 months.

VOXI also receives anonymised, aggregated insights into the spending habits of their user-base, which they are using to support customer engagement strategies, and offer VOXI Drop rewards that are aligned to their customers’ interests.

“We’re delighted to build on our partnership with Moneyhub and underscore our ongoing commitment to supporting young people in navigating a challenging economic environment.
Now, more than ever, people need simple and effective ways to better understand and manage their finances. Paired with the unparalleled anonymised insights we now have into our customer-base and what matters to them, the rollout of this solution has proved to be  a real win:win.

Scott Currie, Head of VOXI