Make the most of Moneyhub with our Engagement as a Service
Grow your users. Get more data. Reach your goals.
Activating, onboarding and maintaining momentum among an app user-base is a challenge, and takes a significant amount of resources.
You need to make the right first impression, guide people through the sign up journey and get the right messaging to the right people at the right time, using the right medium.
We’re uniquely placed through our technology expertise, significant success and testing through our own Moneyhub app and work with industry leading partners to help you:
Make the strongest first impression with bespoke emails
Encourage actions aligned to your goals with targeted nudges
Help users help themselves through tailored, useful content
Collate deep customer insights to ensure success in future strategies
Multi-channel campaigns to keep your users coming back
Aon approached us wanting to increase engagement with their Moneyhub-powered, award-winning Well One Money app.
We developed an email campaign focused on helping users engage more with their finances and save money though the cost of living crisis by surfacing retail vouchers that they are eligible for, at retailers they regularly shop with.
The campaign saw a 73% increase in activated users, who went on to engage with a range of content including ‘how to’ articles and case studies.
Pre or Post-launch activation campaign to grow your user base
Whether you launched last quarter, last year, or are yet to get your app out into the world, it’s never too late to work on an activation campaign. We’ll work closely with you to plan key activities to drive awareness and uptake of your product.
KPIs
Together we’ll review what KPIs are relevant to you and review or setup CRM integration, with crucial tracking information.
App Store Optimising
Our App Store expertise will ensure you’re set up for maximising your user base.
Activation Campaign
We’ll plan and deliver a 6-week email campaign to encourage your customers to activate their app accounts, and together we’ll analyse the results so you’ll know what messages resonate most with your audience to inform any future communication strategy.
Engage your growing audience for deeper insight
Once someone activates their accounts and starts browsing your app, they should be welcomed with handy prompts to guide them through these early journeys, supplemented with external comms.
Continued Engagement, Ongoing Effort
We can work with you on an ongoing basis to maintain an active user base, driving customer primacy and strengthening those relationships with your business
Multichannel Onboarding Programme
As well as email, we’ll utilise in-app messaging and push notifications to onboard users, encouraging them to connect accounts and other actions in line with your KPIs.
Insight Reports
We can also run in-depth surveys and create behavioural journey insight reports to provide you with powerful profiles and cohorts of users for future campaigns and comms.