Pensions Dashboards ResourcesMoneyhub Research Data
Whose pensions dashboards will people actually use?
This question has been asked in subtly different ways at different times, but with similar results
In January 2023, Moneyhub asked a sample of consumers: “Which dashboard would you use?”
In March 2022, a PLSA pension scheme webinar audience was asked: “Do you think your scheme members would look to use a pensions dashboard provided by …?”
In 2021, the ABI commissioned BritainThinks to research 4,000 consumers’ views, split into four groups. 1,000 weren’t shown a dashboard, and 1,000 each were shown a dashboard provided by the Government, a pension provider, and a bank, and were asked: “Who would be the best provider?”
Group who were shown a dashboard
provided by the Government:
Group who were shown a dashboard
provided by a pension provider:
Group who were shown a dashboard
provided by a major bank: