Carbon Counter
API RECIPE
Help consumers reduce the environmental impact of their spending
Consumers don't know the impact their spending has on the environment
In today's world, every choice we make has the potential to impact our planet. As consumers grow increasingly conscious of their environmental footprint, there remains a significant gap in understanding how their daily spending behaviours contribute to carbon emissions. Consumers are eager to align their spending with their values, with 88% wanting brands to help them live more sustainably. But how can you give them the clear, accessible insights they need to understand how their financial decisions affect the planet?
Our solution
Give consumers a personalised view of their spending
By combining Open Banking with Carbon Analysis, you can give your customers a personalised, transparent view of their spending habits and the corresponding environmental impact.
Offer actionable insights and nudges to encourage sustainable choices
With the financial data and carbon analysis in hand, personalised insights and nudges can be generated to help consumers understand their spending habits' impact on the planet and how to make more sustainable choices in the future.
The core capabilities - the 'ingredients' - that you'll need to bring Carbon Counter to life in your business include:
Account Aggregation
Transaction Categorisation
Counterparty Analysis
Carbon Analysis
A customer would walk through the following steps:
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Using our Open Banking APIs, your customers can connect their current account to your product, allowing for the flow of data (AISP).
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Customers will see a list of their recent spending with the corresponding environmental impact for each transaction.
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Customers can review their monthly emissions and compare them to previous months.
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Customers can review and understand what actions they can take today to help reduce their carbon footprint in the future.
“We equip consumers with the information and insights they are calling out for so that they can live more sustainably. By providing personalised views of their carbon footprint as a result of their spending behaviour, we can empower consumers to make data-informed spending decisions that align with their values.”
Kim Jenkins, Managing Director - Moneyhub API
Combining Open Banking with Carbon Analysis
When we filter financial data through the lens of carbon analysis, data turns into insights, which, in turn, leads to empowered decision-making for consumers. To get the highest standards of carbon analysis, we carefully select partners who conduct the best-in-class analysis, offering you a seamless and integrated experience for your customers.
Partnership through the process
We will meet to understand your business and the products/services you're offering. We'll provide a proposal that precisely uses the ingredients and nudges, ensuring it works within your existing business architecture. We continue to support you through the implementation and optimise as we go.
Ready to see it for yourself?
Have a look at our documentation or send along to your tech team.
