How Paragon Bank is driving deposits and customer loyalty with intelligent savings

Available on demand

 

Webinar overview:

With 29 million UK adults leaving £520 billion sitting idle in low-interest accounts, the opportunity to help customers make more from their money has never been greater. Paragon Bank saw this challenge and responded by launching Spring Savings – an award-winning savings app that has transformed how customers save.

Join us for a Q&A-style webinar where Paragon’s Guy Simmonds (Head of Digital Proposition) and John Kennedy (Digital Product Owner) share the story behind Spring: from identifying the problem, to building the app, developed in partnership with Moneyhub, to achieving remarkable results in nine months.

Hosted by Moneyhub Product Director, David Firth, this session will give you a behind-the-scenes look at what it takes to launch a genuinely customer-centric digital savings proposition.

 

What we’ll cover

  • The challenge: Why Paragon set out to change savings behaviour and what success needed to look like
  • The build: The guiding principles behind Spring’s technology and customer experience
  • Live demo: A walkthrough of the Spring Savings app in action
  • The results: How Spring achieved over £800m in deposits, a 99% satisfaction rating and a 4.7 Trustpilot score in just 8 months after launch
  • What’s next: Where Spring is heading – and the wider opportunities for innovation in savings and customer engagement

 

Who is the webinar for?

This session is ideal for leaders in Product, Digital, Savings, and Customer Experience who are considering how to modernise their savings propositions or drive deeper customer engagement through digital channels.

Our speakers

Guy Simmonds, Head of Digital Proposition, Paragon Bank

Guy Simmonds is an experienced Head of Product with 25 years of leadership across the UK retail financial services sector. His career spans Savings, Current Accounts, Investments, Protection, and Annuities, where he has consistently driven strategic innovation and delivered products that meet customer needs while unlocking new commercial opportunities.

At Paragon Bank, Guy most recently led the creation and launch of Spring Savings, a new digital savings app designed to make saving simpler, smarter, and more rewarding. Prior to this, he spent two decades at Nationwide Building Society, shaping and managing a wide range of customer‑focused propositions. He began his career in the energy sector with npower and holds a Business Management Studies degree from Bradford University.

Known for his collaborative approach, Guy has worked with cross‑functional teams and external partners to deliver solutions that not only meet regulatory expectations but also outperform on growth, income, and customer satisfaction.

 

John Kennedy, Digital Product Owner, Paragon Bank

John Kennedy is an experienced Product Owner with 15 years of leadership across the financial services sector. His career spans Savings, Current Accounts, Customer Experience and Customer Insight, with a focus on driving strategic deliveries which seek to meet customer demands.

During his 3 years at Paragon Bank, John led on the delivery and the creation of Spring Savings, a new digital savings app designed to make saving simpler, smarter, and more rewarding. Prior to this, he spent 12 years at Nationwide Building Society, defining and leading on a variety of customer lead initiatives.

Known for translating complex concepts into clear and actionable items through a collaborative approach across the business John has worked with several cross‑functional teams to deliver on both customer and colleague expectations.

 

David Firth (Host), Product Director, Moneyhub

David leads product strategy at Moneyhub, working closely with clients to deliver data and payments solutions that drive real customer outcomes.